Founded in 2001 by a group of visionary entrepreneurs, M-Cube is a leading pan-European player in digital services for retailers from design, to production, to the management of existing In-Store-Radio, In-Store-Video and Omnichannel solutions. M-Cube offers its customers a wide array of unique and personalized experiences, tailored both to the client and to the point of sale. M-Cube is present in more than 105 countries and works with leading brands across a wide range of industries including fashion & luxury, banking, food & beverage, and retail.

In September 2017, HLD acquired a majority stake in M-Cube from its founders and managers, who reinvested in the company. At the time of the deal, M-Cube was already enjoying a leadership position for in-store digital services on the Italian market, a high historical growth, and a good level of profitability. It also had a unique positioning in the fast-growing niche of digital signage, expected to grow at 20% per year, driven by the increasing number of companies looking to digitalize their in-store experience. Together with the management team, we saw the opportunity to turn an already successful domestic leader into a European front runner, including through inorganic growth.