Founded in 2001 by a group of visionary entrepreneurs, M-Cube is a leading pan-European player in digital services for retailers. These range from design and production to the management of existing In-Store-Radio, In-Store-Video and Omnichannel solutions.

M-Cube’s customers can select from a wide array of unique and personalized experiences tailored to both the client segment and the point of sale. M-Cube does business in more than 105 countries and works with leading brands across a wide range of industries including fashion & luxury, banking, food & beverage, and high street retail.

In September 2017, HLD acquired a majority stake in M-Cube from its founders and management, who reinvested in the company. At the time of the deal, M-Cube already occupied a leadership position on the Italian market for in-store digital services, in addition to strong historical growth and profitability. It also had a unique positioning in the fast-growing niche of digital signage, a segment expected to add 20% per year, driven by the increasing number of companies looking to digitalize their in-store experience. Together with the management team, we saw the opportunity to turn an already successful domestic leader into a European front runner, including through inorganic growth.