M-Cube: the luxury reference for immersive experiences

Dolce&Gabbana chose M-Cube to design a unique digital experience for its Diriyah shop in Saudi Arabia, the brand's largest shop in the region. Digital solutions connected to a real-time content management system complement the shop's circular architecture, offering an immersive journey combining technology and tradition. This project is a reminder of M-Cube's first-rate expertise, which has enabled this Italian company in the HLD Group to work all over the world for some of the biggest luxury brands.