Founded in 2011, Jimmy Fairly offers trendy, high-end eyewear at affordable prices, cutting out the many middlemen in the optical value chain. Quality products as well as a claim to positive impact have helped the brand attract an engaged community, especially on Instagram, where it has over 160,000 followers.

HLD acquired a majority stake in Jimmy Fairly alongside its two founders. The company’s model, which is based on disintermediation and ESG commitment, makes it a unique player in the traditional optical market, perfectly positioned to disrupt the sector’s dynamics. Our investment will support Jimmy Fairly’s development strategy, in view to establishing a global presence, starting with consolidation of the French market and then rolling out the concept across Europe and beyond.