Jimmy Fairly

Jimmy Fairly
380 employees
Stores in France, UK and Belgium
1,000,000 pairs of glasses donated to Restoring Vision

Founded in 2011, Jimmy Fairly offers trendy, high-end eyewear at affordable prices, cutting out the many middlemen in the optical value chain. Quality products as well as a claim to positive impact have helped the brand attract an engaged community, especially on Instagram, where it has over 160,000 followers.

HLD acquired a majority stake in Jimmy Fairly alongside its two founders. The company’s model, which is based on disintermediation and ESG commitment, makes it a unique player in the traditional optical market, perfectly positioned to disrupt the sector’s dynamics. Our investment will support Jimmy Fairly’s development strategy, in view to establishing a global presence, starting with consolidation of the French market and then rolling out the concept across Europe and beyond.

What struck me at HLD was the quality of its teams and their partnership approach to their portfolio companies: understanding the business, helping entrepreneurs, and pushing everyone to excel and reach for the stars.
Antonin Chartier [Chairman & Co-founder]

Current initiatives

  • Organic growth

    Implementation of the retail development plan.
  • Operational excellence

    Putting in place steering committees to oversee operational projects.
  • Innovation and product roadmap

    Improving digital capabilities by recruiting a dedicated team and setting up an omnichannel customer journey.
  • Support functions

    Strengthening the IT infrastructure and team to support growth.
  • Core business focus

    Highlighting and reinforcing the brand’s values.
  • Operational excellence

    Continuous improvement of the customer experience and satisfaction.
  • ESG

    Ramping up commitment to responsibility and inclusiveness in sourcing, manufacturing and distribution.

Achievements to date

  • +30
    Opening of more than 30 stores in France
  • +10
    Opening of more than 10 stores in London
  • +2
    Opening of more than 2 stores in Belgium
  • 51%
    51% year-on-year sales growth
  • +93.2
    Net Promoter Score (post order)
  • 60%
    60% of collections made of organic acetate, vs 30% at end 2021

Latest news

In 2024, Jimmy Fairly is stepping up its deployment strategy in France and Europe, strengthening its presence in the 6 countries already covered to reach a network of over 160 stores by the end of the year. The Group is also consolidating its unique position in the optical market in terms of advice, design, innovation and commitment.
In 2023, Jimmy Fairly will strengthen its unique position in the optical market and continue to expand its geographical coverage in France and Europe. The continuous improvement of its offer (optics and sunglasses) combined with the development of its commitment to more responsible consumption will place the brand on a path of sustainable growth.