Jimmy Fairly

Jimmy Fairly
Retail, Consumer & Leisure
56 M€
320 employees
Stores in France, UK and Belgium
1,000,000 eyeglasses donated in conjunction with Restoring Vision

Founded in 2011, Jimmy Fairly offers on-trend, high-end eyewear at affordable prices, cutting out the many intermediaries in the optical value chain. Quality products as well as a claimed positive impact have allowed the brand to attract an engaged community, especially on Instagram, where it has over 160,000 followers.

HLD has taken a majority stake in Jimmy Fairly alongside its two founders. The brand's model without intermediaries and based on commitment makes it a unique player in the traditional optical market, perfectly positioned to bring a new dynamic to the sector. Our investment aims to support Jimmy Fairly's development strategy, with a view to establishing a global presence, starting with the consolidation of the French market and then rolling out the concept in Europe and internationally.

What struck me at HLD was the quality of its teams and their partnership approach to their portfolio companies: understanding the business, helping entrepreneurs, and pushing everyone to excel in order to reach the moon.
Antonin Chartier [Président et co-fondateur]

Ongoing actions

  • Organic growth

    Implementation of the retail development plan.
  • Operational excellence

    Establishment of steering bodies for operational projects.
  • Innovation and product roadmap

    Strengthening of digital capabilities through the recruitment of a dedicated team and implementation of an omnichannel customer journey.
  • Support functions

    Strengthening the infrastructure and IT team to support growth.
  • Core business focus

    Highlighting and reinforcing the brand's values.
  • Operational excellence

    Continuous improvement of the customer experience and customer satisfaction.
  • ESG

    Accelerating the commitment to solidarity and responsibility in sourcing, manufacturing and distribution.

How far we have come

  • +30
    Opening of more than 30 stores in France
  • +10
    Opening of more than 10 stores in London
  • +50%
    +50% growth in sales Year on Year
  • 92
    +92 Net Promoter Score after ordering
  • +60%
    +60% of the collections in organic acetate, compared to a target of 80% by the end of 2022