Founded in 2011, Jimmy Fairly offers on-trend, high-end eyewear at affordable prices, cutting out the many intermediaries in the optical value chain. Quality products as well as a claimed positive impact have allowed the brand to attract an engaged community, especially on Instagram, where it has over 160,000 followers.
HLD has taken a majority stake in Jimmy Fairly alongside its two founders. The brand's model without intermediaries and based on commitment makes it a unique player in the traditional optical market, perfectly positioned to bring a new dynamic to the sector. Our investment aims to support Jimmy Fairly's development strategy, with a view to establishing a global presence, starting with the consolidation of the French market and then rolling out the concept in Europe and internationally.