Born in 2003, ba&sh - from the contraction of the first names of its founders Barbara Boccara & Sharon Krief - is a French fashion brand present in more than 300 points of sale located around the world. Bash offers women's ready-to-wear and accessories in the accessible luxury segment. An intergenerational brand, bash is driven by an audacious spirit of sisterhood and female emancipation, the pillar of its "born collective" identity.

Our investment aims to support its international development strategy through its various distribution channels, while helping to strengthen its attractiveness and reputation by reinforcing its responsible commitments in line with the major issues of our time.