Created in 2003 by Barbara Boccara and Sharon Krief, ba&sh is a French brand offering a complete range of women's clothing. It is positioned in the accessible luxury segment. The ba&sh brand has a strong and distinct DNA, embodying values of sisterhood and women's emancipation, and addressing all women for all occasions.
Our investment aims to support the Group's international development strategy through its various distribution channels, while helping to strengthen the attractiveness and reputation of the brand. It will also help expand its positioning as a respectful and responsible brand, in line with consumer expectations.
- Pierre-Arnaud Grenade[CEO]
- Grégoire Chevalier[CFO]