Ba&sh

Ba&sh
Retail, Consumer & Leisure
Turnover
310m
Workforce
1,500 employees
Points of Sale
310

Born in 2003, ba&sh—a contraction of the first names of its founders, Barbara Boccara & Sharon Krief—is a French fashion brand available in more than 300 points of sale around the world. ba&sh offers ready-to-wear women’s clothing and accessories in the accessible luxury segment. An intergenerational brand, ba&sh is driven by a daring spirit of sisterhood and female emancipation that undepints its “born collective” identity.

Our investment thesis centers on supporting the brand’s multi-channel international development strategy, while helping to strengthen its attractiveness and reputation by enhancing its CSR commitments in line with the major issues of our time.

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