Initially positioned on online bridge, 52 Entertainment has become over the last decade the specialist in online mind games, diversifying into belote, canasta, tarot or even online sailing with Virtual Regatta.
The story of 52 Entertainment began in 2016, when HLD decided to support the development of the online bridge brand Funbridge, seduced by the resilience of its fundamentals: an affluent, subscribed and loyal clientele in a relatively protected market where online practice remained marginal. Capitalizing on Funbridge's strong positions in Europe, the group then built global leadership with the acquisition of BBO (Bridge Based Online) in 2018. The group has considerably strengthened its value proposition for bridge players, diversifying its game modes, and developing an online tournament offering for physical bridge clubs. Building on its success in its core business, the group then diversified rapidly through an ambitious external growth strategy, making a dozen acquisitions in less than five years in the world of mind games. Since we took a stake in the company, we have been working actively with the management to support its external growth strategy and to increase the transversality of expertise within the group.
The company is now the world leader in online bridge and sailing, and offers ten mind game platforms in 180 countries.