Initially positioned on online bridge, 52 Entertainment has become the specialist in online mind games over the past decade, diversifying into belote, canasta, tarot and even online sailing with Virtual Regatta.
The story of 52 Entertainment began in 2016, when HLD decided to support the development of online bridge brand Funbridge, attracted by the resilience of its fundamentals: an affluent, loyal clientele of subscribers in a relatively protected market where online play was still marginal. Capitalizing on the strong positions Funbridge had in Europe, the group then established global leadership with the acquisition of BBO (Bridge Based Online) in 2018. The group has considerably strengthened its value proposition for bridge players, diversifying its game modes, and developing an online tournament offering for bricks-and-mortar bridge clubs. Building on success in its core business, the group then diversified rapidly through an ambitious external growth strategy, making a dozen acquisitions in less than five years in the area of mind games. Since we invested in the company, we have been working actively with the management to support its external growth strategy and to increase cross-functional expertise within the group.
The company is now the world leader in online bridge and sailing, and offers 10 mind game platforms available in 180 countries.