Laboratoires SVR

Retail, Consumer & Leisure
87 M€
197 employees
Retail network
3,300 pharmacies and para-pharmacies
100% biodegradable solar protection products

Founded in 1962, Laboratoires SVR is a French dermo-cosmetic brand that designs, manufactures and distributes dermo-cosmetic products through pharmacies and selective networks. The company is present in over 75 countries through six subsidiaries. SVR has a differentiating positioning in the dermo-cosmetics market with a strong brand image built around "clean beauty" and effective glamour.

In 2012, the company faced operational issues that led to a safeguard procedure. We identified the brand as having significant development potential, notably due to its historical positioning as a leader in pharmaceuticals.

Following the acquisition, HLD, alongside Didier Tabary, worked on the reorganization and operational restructuring of the Group. We notably carried out in-depth work on its product range (redesign, reformulation, etc.) and brand image, requiring substantial investments in marketing. Today, SVR is one of the most successful pharmacy brands in France.


Laboratoires SVR
  • Benoit Beyls
  • Séverine Gisserot