Laboratoires SVR

Retail, Consumer & Leisure
87 M€
197 employees
Retail network
3,300 pharmacies and para-pharmacies
100% biodegradable solar protection products

Founded in 1962, Laboratoires SVR is a French dermo-cosmetic brand that designs, manufactures and distributes dermo-cosmetic products through pharmacies and selective networks. The company is present in over 75 countries through six subsidiaries. SVR has a differentiating positioning in the dermo-cosmetics market with a strong brand image built around "clean beauty" and effective glamour.

In 2012, the company faced operational issues that led to a safeguard procedure. We identified the brand as having significant development potential, notably due to its historical positioning as a leader in pharmaceuticals.

Following the acquisition, HLD, alongside Didier Tabary, worked on the reorganization and operational restructuring of the Group. We notably carried out in-depth work on its product range (redesign, reformulation, etc.) and brand image, requiring substantial investments in marketing. Today, SVR is one of the most successful pharmacy brands in France.