Biggie Group strengthens its environmental impact!

Already committed to evaluating and managing the carbon emissions of its customers' cross-media campaigns in France and abroad, Biggie Group has strengthened its commitment with DK. This partnership will now enable the Group to convert campaign data into carbon equivalents, with an automated calculation of the impact for Digital, TV, Radio, Press and Billboard campaigns. This new step illustrates Biggie Group's determination to play its part in transforming the industry. Congratulations to Olivier Goulon and Anthony Spinasse, who are increasingly integrating environmental issues into the Group's development strategy.