Jimmy Fairly takes its first steps in the United States

Jimmy Fairly's partnership with Reformation for a limited responsible collection (frames made from bio acetate and lenses made from bio nylon) is the first step in the brand's expansion across the Atlantic. For the first time, the Jimmy Fairly design will be available in selected shops in the United States and Canada - as well as in the United Kingdom and France - from 15 May. This international expansion, which has been accelerated with the arrival of the HLD Group in 2021, is part of the growth strategy of Jimmy Fairly, which is already present in 6 countries (France, England, Belgium, Scotland, Italy and Spain) with more than 130 shops. Congratulations to Antonin Chartier and all his teams, who remain true to the values of the brand, combining growth with commitment.