Environment, BA&SH breaks new ground!

As a committed brand, Ba&sh has taken a new step in its partnership with partnership with NATIVAtm Regenerative Agriculture Program. Indeed, while the brand's wools are already 98% certified by 2023, this commitment to regenerative agriculture should further promote soil health and carbon sequestration, the protection of biodiversitý, the elimination of synthetic inputs, social equity and animal welfare. This new stance, which forces the brand to review its creative process and logistics to align with the farms' schedule, is part of a more global environmental and social approach that will hopefully create some emulation within a fast-changing industry. Congratulations to Pierre-Arnaud Grenade, Barbara Boccara, Sharon Krief and their teams, who have always combined commitment and growth.