BA&SH joins the FRET21 scheme

BA&SH has been committed to a responsible approach since its creation, and has further strengthened its commitment by joining the FRET21 scheme run by ADEME with the support of the French Ministries of Ecological Transition and Territorial Cohesion and Energy Transition. This new initiative is part of the brand's ambitious objective to reduce its CO2 emissions by 38% by the end of 2025 (FRET21 scope: upstream and downstream flows managed by ba&sh, i.e. 82% of ba&sh's transport flows (tonne-kilometres)). Congratulations to Pierre-Arnaud Grenade, Sharon Krief, Barbara Boccara and all their teams, who are integrating all the ESG pillars into their growth trajectory.